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Image Credits: OpenAI

When the Architect of Simplicity Meets the Engine of Intelligence

3 min readJun 5, 2025

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When I first read the news that Jony Ive, the designer who shaped the iPhone, iPad, iMac, and so many other devices that defined our digital lives, would be leading design at OpenAI, I paused. Not just as someone who works with AI every day, but as someone who has spent years holding, using, and admiring the quiet magic of Apple’s design philosophy.

I still remember the first time I held an iPod. Or the first time I unlocked an iPhone. The tactile joy, the intentional simplicity, the way it just worked. Jony Ive didn’t just design a product; he designed how we interact with technology and how we feel about it. And most of us, whether we realize it or not, have carried a piece of that thinking in our pocket ever since.

Now, he’s stepping into my world: the world of AI. And I believe something remarkable is about to happen.

Why This Changes Everything

In my work leading AI initiatives, one question always comes up: How do we make this feel human?

We’ve built brilliant models. We’ve optimized pipelines, scaled architectures, and fine-tuned performance. But even the most advanced AI can feel… distant. Cold. Mechanical. The interfaces we use, like chat boxes, apps, and dashboards, still belong to yesterday’s era.

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Jair Ribeiro
Jair Ribeiro

Written by Jair Ribeiro

Top #5 Global AI Thought Leader, Father, Writer, and Reader

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