List: AI and Marketing | Curated by Jair Ribeiro

Jul 7, 2022
29 stories
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AI and Marketing
In
ILLUMINATION
by
Jair Ribeiro
A quick reflection on how AI can help companies to improve their Customer Experience.The road goes through sentiment analysis, machine learning, and team diversity.
Jul 7, 2022
2
Jul 7, 2022
2
Roxanne Liu
A Beginner Guide to Marketing AnalyticsThings I didn’t know when I started marketing analytics
Jan 27, 2022
1
Jan 27, 2022
1
In
TDS Archive
by
Dr. Robert Kübler
Introduction to Marketing Mix Modeling in PythonWhich advertising spendings are really driving your sales?
Sep 22, 2021
6
Sep 22, 2021
6
Upstart Publishers
The Role of AI in the Market Analytics IndustryDiscover how Artificial Intelligence (AI) is transforming the market analytics industry
Feb 2, 2022
Feb 2, 2022
In
TDS Archive
by
Natassha Selvaraj
Data Science in Marketing: A Beginner’s GuideStand out to employers by acquiring domain knowledge
Nov 30, 2021
3
Nov 30, 2021
3
In
Artefact Engineering and Data Science
by
Antoine Aubay
Scoring Customer Propensity using Machine Learning Models on Google Analytics DataA deep-dive on how we built state of the art custom machine learning models to estimate customer propensity to buy a product using Google…
Dec 9, 2021
6
Dec 9, 2021
6
 This story is no longer available
Cecile Dick Calmes
How is AI reshaping marketing?I am honored and humbled to announce that I have successfully completed the “Digital Marketing Strategies: Data, Automation, AI &…
Nov 3, 2021
Nov 3, 2021
Atif M.
The Art of Customer-Centric Artificial IntelligenceEverybody accepts that your revenue and competitive survival depends on how much you value your customer. However, it hasn’t always been…
Jul 29, 2021
Jul 29, 2021
In
Becoming Human: Artificial Intelligence Magazine
by
Ryan Williamson
Robust Ways to Leverage Artificial Intelligence In eCommerceArtificial Intelligence (AI) is everywhere — in our phones, in our offices, in our cars, and pretty much everything else one can imagine…
Oct 12, 2021
Oct 12, 2021
Mike Alreend
How Companies Are Using AI In Digital MarketingArtificial intelligence may sound like a contradiction, yet it is helping our society be more thoughtful. Ai certifications are helping our…
Oct 19, 2021
Oct 19, 2021
In
MIT Initiative on the Digital Economy
by
MIT IDE
Marketing is ‘All In’ on AIWhat the technology can do today — and what’s next
Jul 1, 2021
Jul 1, 2021
Enya Harris
Six Data Ethics Rules for MarketersWe live in a technological age with access to unprecedented amounts of data. For advertisers, data is an extremely powerful tool, allowing…
Sep 24, 2021
Sep 24, 2021
In
TDS Archive
by
Andrii Shchur
Marketing Automation: Customer Churn PredictionThe best way to prevent customer loss is to predict if some of them are inclined to leave you. These analysis and prediction techniques may…
Aug 18, 2021
Aug 18, 2021
In
DataDrivenInvestor
by
Voice_of_Bi2i
Catalyzing Digital Customer Experience Using Data Science CapabilitiesExpediting the Digital Evolution Is a Major Theme That the CX Teams Have Been Slowly Adopting
Aug 16, 2021
Aug 16, 2021
Ronn Torossian
AI in MarketingAI technology plays an important role in boosting business productivity. The rise of AI has profound implications for marketers.
Sep 21, 2021
Sep 21, 2021
In
The Startup
by
Leila Nazari
A Marketer’s Complete Guide to AIWhere AI shows promise across the marketing funnel and where there’s still progress to be made.
Sep 9, 2020
1
Sep 9, 2020
1
Udacity India
How Machine Learning/Data Science/AI is going to revolutionise marketing in future?By-Bhaskarjit Samrah
Mar 5, 2018
Mar 5, 2018
Przemek Chojecki
Build a Marketing Strategy with AIMarketing is about to be transformed by AI.
Feb 3, 2020
1
Feb 3, 2020
1
In
Chatbots Life
by
Shane Barker
Why Every Marketer Should Include AI in Their Content Marketing StrategyIs AI included in your content marketing strategy? It should be. Here’s how marketers use it to optimize content marketing efforts and…
Mar 25, 2020
Mar 25, 2020